Any credit opportunities such as credit card offers or mortgages fall under the Facebook Special Ads category. If your nonprofit’s mission falls into any of these categories, this could limit how you use Facebook Ads.ĭo your fundraising ads or nonprofit social media advertising campaigns fall into any Facebook Special Ad Categories? If any of your nonprofit activities fall in the following areas, you may need to select a special ad category: It prevents advertisers from targeting users based on age, gender, location, and other certain demographic details. These categories place restrictions on ads about social issues, politics, credit opportunities, housing, or employment opportunities. To regulate the type of ads that appear on its platform, Facebook introduced Facebook Special Ad Categories in 2019. What special rules exist for Facebook Ads for nonprofits? You can also create multiple ad campaigns to see which strategies work best for raising donations, increasing visitors to your website, or gaining new supporters beyond your current donors. This helps you decide where your advertising budget is best spent. When you create Facebook ads, you choose an objective for your campaign - such as raising attendance for an upcoming event.įacebook then enables you to track your ads to see which audiences respond best to which ads. We’ll also give examples of good nonprofit Facebook ads. Read on to find out everything you need to know to start using Facebook Ads for your nonprofit.įacebook Ads offer a powerful way to fundraise for a nonprofit or charity. How can you simplify using Facebook Ads for nonprofits?.How do you target the right audience for Facebook Ads?.How can you create great Facebook Ads for nonprofits?.What types of Facebook Ads do nonprofits use?.What special rules exist for Facebook Ads for nonprofits?.Why should nonprofits use Facebook Ads?.This guide will answer the following questions: This makes Facebook an excellent platform to promote your nonprofit and place your fundraising ads.Įven so, advertising on Facebook requires some smart investing - not only in how you spend your money but also in the way you build your ads. According to Oberlo, there are currently 2.8 billion monthly Facebook users, with 1.84 billion using the site every day.
It’s no secret that Facebook draws a vast audience. Fortunately, in today’s world of nonprofit social media advertising, you can still attract a huge audience with a small budget - thanks to Facebook Ads for nonprofits. This makes it challenging to gain volunteers, build brand awareness, and advertise fundraising campaigns. Michael Jung Last Modified: Janu12 min readĪs a nonprofit organization, you may not have a large marketing budget to spread awareness and raise funds for your cause.
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